Stratégie de marketing par e-mail

Goal:
Increase conversions and product sales through direct communication with customers.

Strategy:

• Build an Email List:

  • Offer free content or discounts in exchange for sign-ups.
  • Use opt-in forms on your website and blog.

• Design Email Campaigns:

  • Send welcome emails, promotional offers, and regular newsletters.
  • Segment the list into categories (new customers, loyal customers, those interested in specific offers).

• Analyze and Optimize:

  • Measure open rates, click-through rates, and conversion rates.
  • Improve email content and user experience based on results.